Farmers Now Insures Property on FarmVille. No, Really.

October 18, 2010

We thought it’s a joke, but not- Effective today, Farmers Insurance Group is offering the 60 million monthly players of Farmville virtual crop insurance.

In the game, Farmers will be represented by a virtual version of the Farmers Insurance Airship, which, in the real world, is a 246-foot long Zeppelin. In exchange for placing it on their farms, players will receive “wither protection” for their virtual crops. This protection will last for the ten days of the promotion.

Farmers is offering this protection in cooperation with Zynga, the company which makes FarmVille, the game that is considered the most popular such diversion on Facebook.

According to Kevin Kelso, chief marketing officers of Farmers Insurance Group, Inc., “This is the first time an insurance company will be featured within internet Social Gaming. It’s an innovative and exciting way to showcase our online and interactive presence.”

The campaign will begin Oct. 18, 2010 and for the first 10 days the Farmers Airship will be available for free. In addition, during a sweepstakes which began on October 1st and runs until November 15th on Farmers’ Facebook page, fans of the insurer can enter to win a ride for themselves and a guest on the actual Farmers Airship.