Tips for Choosing a Life Insurance Website

December 22, 2010

There are a ton of websites out there offering life insurance. Picking one as the source for your quote requires some analysis. Here are some tips:

  1. Choose one website that represents many major life insurance companies, rather than wasting your time going from site to site. Whether you go through a broker or directly to an insurance company, the price is the same.
  2. Make sure you choose a site that doesn’t ask for personal information. You shouldn’t need to provide contact information, or any other personally-identifiable data just to get a quote.
  3. Choose a website that provides actual quotes, and not merely a list of companies for you to contact on your own.
  4. While it’s true that no quote is guaranteed, be certain that the quotes you receive are based in reality – your reality – and that they use the same underwriting criteria as the actual insurers.
  5. You should know who you’re giving your information to. Make sure the website has an updated privacy policy and legal notice. For this same reason, make sure you read the “About Us” section.
  6. Before entering any personal information, be sure the web page is secure. If it isn’t displaying a Secure Seal, it should at least have a quote engine web address that begins with ‘https’.